Notes by Lex Toumbourou

A Red Ocean is a market in which there are a lot of competitors fighting for product dominance, for example the App Store.

A Blue Ocean is the opposite: a market with relatively few competitors.

Being profitable in a Red Ocean requires a strong Barrier.

Image from Papahānaumokuākea Marine National Monument on Flickr.

[@schellArtGameDesign2015a] (pg. 495)