Discussed by Schell and coined by Henry Jenkins, refers to a world that can be "entered" through many different types of media Schell (2015) (pg. 336-337).
Pokemon and Star Wars are examples of this.
Schell describes 6 traits that make for a successful transmedia world:
- has a strong original media (ie Pokemon started out as a Gameboy game)
- is intuitive
- has a single creator or small team at its core
- can tell many stories
- makes sense through any gateway (Pokemon works as PC game, card game etc).
Jesse Schell. The Art of Game Design: A Book of Lenses. CRC Press, Boca Raton, second edition edition, 2015. ISBN 978-1-4665-9864-5. ↩